Privacy Policy

Welcome! Thank you for visiting the website of Bastei Lübbe AG (hereinafter "Bastei Lübbe" or "we"), which is available at www.luebbe.com.

The protection of your Personal Data as well as their security and confidential treatment are our highest priority. Accordingly, we comply with all relevant data protection legislation and are constantly striving to optimize our data protection.

In the following, we will inform you as to which of your Personal Data Bastei Lübbe processes and for what purposes. We will also inform you as to whether Bastei Lübbe stores your data and, if so, for how long. In addition, we will explain how we ensure that your Personal Data are protected.

Table of contents

  1. Controller
  2. Personal Data
  3. Data Processing in Relation to Contractual Partners
  4. E-mail Newsletter
  5. Contact via the Contact Form and/or by E-mail
  6. Operation of Our Website
    1. Processed Data
      1. Automatically Collected Data
      2. Disclosure of Data
    2. Use of Cookies
      1. Generel Information - What are Cookies?
      2. Cookie Consent(s) with Usercentrics
      3. Withdrawal of Consent to the Use of Cookies
      4. Deactivation of all Cookies
      5. Types of Cookies
  7. Third-party Content
  8. Use of External Service Providers
  9. Period of Storage
  10. Your Rights
  11. Questions

1. Controller

The controller responsible for processing your Personal Data is:

Bastei Lübbe AG

Schanzenstraße 6-20

51063 Cologne

You will find further information in our Legal Notice.

You may contact Bastei Lübbe AG’s Data Protection Officer by sending an e-mail to: datenschutz@luebbe.de.

2. Personal Data

Personal data are information relating to an identified or identifiable natural person, such as your name, e-mail address, telephone number, postal address or the IP address of your computer (hereinafter "Data" or "Personal Data").

3. Data Processing in Relation to Contractual Partners

We process the Personal Data of our holders of copyright and of ancillary copyrights, such as authors, translators, illustrators, narrators, as well as of our business partners, journalists, trade partners, agencies and service providers and/or our respective contact persons. Article 6(1)(b) of the General Data Protection Regulation (hereinafter the "GDPR") provides the legal basis for data processing in connection with our contractual partners. Data are processed for the purpose of performing the relevant contracts. To the extent that we process the Personal Data of the contact persons of our contractual partners, the legal basis for this is in each case Article 6(1)(f) GDPR, i.e. a balancing of interests based on Bastei Lübbe's legitimate and overriding interest in being able to, without any restrictions, communicate with the contractual partner's contact persons for the purposes of performing the contract.

4. E-mail Newsletter

Bastei Lübbe offers all customers who visit its website the opportunity to receive an e-mail newsletter.

Bastei Lübbe uses what is known as the "double opt-in procedure" for sending its e-mail newsletter, i.e. you will only be sent a newsletter via e-mail if you have expressly consented to receiving the e-mail newsletter and have, in addition, also confirmed that you wish to have Bastei Lübbe activate the newsletter service. Accordingly, Bastei Lübbe will send you a notification e-mail after your registration and ask you to confirm the activation by clicking on the link contained in such e-mail. By doing so, you confirm your consent to receiving the e-mail newsletter. When you register, your IP address and the date of registration are stored. This information is stored solely for evidentiary purposes to cover the eventuality of a third party misusing your e-mail address in order to sign you up, without your knowledge or authorization, to receive e-mail newsletters.

Bastei Lübbe uses the tool "Evalanche" sold by the external service provider and processor SC- Networks (SC-Networks GmbH, Würmstraße 4, 82319 Starnberg, Germany) for handling the dispatch of its newsletters. Bastei Lübbe only provides SC-Networks with the e-mail addresses that it will need for dispatching newsletters. These addresses are stored temporarily on servers in Germany. SC- Networks deletes such addresses in their entirety no later than 30 days from the last date of dispatch.

Furthermore, we are able to analyze the behavior of newsletter recipients with the help of this service provider. We are thus able to see how many recipients have actually opened the newsletter and which links in the newsletter they have clicked on and how often. This allows us to determine, among other things, which links were clicked on particularly often. If you do not want SC-Networks to analyze your Data, you should unsubscribe from the newsletter.

For more information about how SC-Networks handles Data, please refer to SC-Networks' privacy policy: https://www.sc-networks.com/data-protection/. Furthermore, Bastei Lübbe has concluded a data processing agreement with SC-Networks.

Together with your consent, Article 6(1)(a) GDPR provides the legal basis for your receipt of the e-mail newsletter as well as for SC-Networks's analysis of your Data and the related data processing.

5. Contact via the Contact Form and/or by E-mail

If you send Bastei Lübbe enquiries via the contact form and/or by e-mail, Bastei Lübbe will process the information you have provided, including the contact data you have provided, for the purpose of processing the enquiry and responding to it.

6. Operation of Our Website

Bastei Lübbe processes your Data in order to provide you with the information available on this website. If you use services offered on our website (e.g. to contact us to request information via e-mail), the Data provided will only be processed for the purpose of providing the requested service.

Unless otherwise stated in the provisions below, the legal basis for the data processing related to such service is in each case Article 6(1)(f) GDPR, i.e. a balancing of interests based on Bastei Lübbe's legitimate and overriding interest in providing you with this website and the products and services offered on it, whereby Bastei Lübbe will always ensure that the processing of your Data is limited to what is necessary.

6.1 Processed Data

6.1.1 Automatically Collected Data

When you access this website, the browser used on your end device automatically sends information to this website's server. This information is temporarily stored in a log file. The following Data are collected without any action on your part and are stored until they are automatically deleted:

  • The address of the page you visited on this website
  • The address of the website you visited immediately before visiting our website (the "Referrer")
  • The IP address of your end device
  • The date and time of the access
  • Transmission status (file transmitted, file not found, etc.)
  • Properties of your end device, in particular its operating system, the browser used and its window size

Bastei Lübbe will process your Data for the following purposes:

  • To ensure a smooth connection to our website
  • To ensure that our website is convenient to use
  • To evaluate our system security and stability as well as
  • For other administrative purposes

The Data stored in the log files will be deleted or anonymized, at the latest, after 7 days. The legal basis for this is Article 6(1)(f) GDPR (balancing of interests based on Bastei Lübbe's legitimate interest in ensuring the technical functionality of this website).

Under no circumstances will Bastei Lübbe use the Data collected for the purpose of identifying you personally.

6.1.2 Disclosure of Data

Your Personal Data will not be transferred to third parties for purposes other than those listed below:

Bastei Lübbe will only disclose your Personal Data to third parties if

  • you have given Bastei Lübbe your consent thereto in accordance with Article 6(1)(a) GDPR
  • processing is necessary for the performance of a contract or for steps taken prior to entering into a contract pursuant to Article 6(1)(b) GDPR
  • processing is necessary for compliance with a legal obligation pursuant to Article 6(1)(c) GDPR
  • the disclosure is necessary pursuant to Article 6(1)(f) GDPR to protect the legitimate interests of Bastei Lübbe and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your Data

6.2 Use of Cookies

6.2.1 General Information - What are Cookies?

Cookies are small text files that are placed on your end device by your browser to store certain information. The next time you visit this website with the same end device, the information stored in cookies will subsequently be sent back either to this website ("first-party cookie") or to another website to which the cookie belongs ("third-party cookie").

Through the stored and returned information, the relevant website recognizes that you have already accessed and visited it with your end device's browser. Bastei Lübbe uses this information so that the design and display of its website best suit your preferences. For these purposes, only the cookie itself is identified on your end device.

Your Personal Data are only stored if you have expressly consented to this or if this is absolutely necessary in order for you to be able to access and use the service offered.

6.2.2 Cookie Consent(s) with Usercentrics

Bastei Lübbe uses the Usercentrics Consent Management Platform as a consent tool to obtain your consent to the storage of certain cookies on your end device and to document this consent in accordance with Data protection law. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany (hereinafter "Usercentrics").

Usercentrics collects log file and consent data using JavaScript. This JavaScript allows us to inform the user about his or her consent to certain tags on our website and to obtain, manage and document this consent.

When you visit Bastei Lübbe's website, the following Personal Data are transferred to Usercentrics:

  • Your consent(s) or the withdrawal of your consent(s)
  • The IP address of your end device
  • Information about the operating system and browser used
  • Information about the end device used
  • Time of your visit to the website

Usercentrics stores the transferred Data on a Google Cloud Server located in the EU (Brussels or Frankfurt am Main).

In order to be able to assign to you personally the consent(s) given or withdrawn, Usercentrics stores a cookie in your browser. Data are erased as soon as they are no longer needed for logging purposes and if there are no legal retention obligations to the contrary.

Article 6(1)(f) GDPR provides the legal basis for processing Data for such purposes. We have a legitimate interest in ensuring that we can provide legally certain documentation and evidence of your consent, that we can target our marketing measures based on the consent granted, and that we can optimize the number of consents that we receive.

For more information, please see Usercentrics' Privacy Policy, which is available at https://usercentrics.com/privacy-policy/.

6.2.3 Withdrawal of Consent to the Use of Cookies

Unless they are absolutely necessary (see section 5.5.1), you may, at any time, withdraw your consent to the use of cookies with future effect by clicking here.

6.2.4 Deactivation of all Cookies

In addition, you may deactivate cookies in general in your browser at any time. This will prevent cookies from being stored on your end device and will result in you being asked each time whether you agree to cookies being set.

Bastei Lübbe would, however, like to point out that if you deactivate cookies in general, this may result in some functions of this website being disabled.

6.2.5 Specific Types of Cookies

Depending on their purpose and function, cookies are divided into the following categories:

  1. Strictly necessary cookies
  2. Functionality cookies
  3. Performance cookies
  4. Marketing cookies

Below, we explain in detail the different types of cookies and indicate which cookies may possibly be set and used in each case after you have given your consent thereto.

6.2.5.1 Strictly Necessary Cookies

Strictly necessary cookies allow you to use features without which you would not be able to fully use this website as intended. These cookies are only used by Bastei Lübbe and they are thus first-party cookies. This means that all the information stored in the cookies will be called up by this website.

It is possible and permissible for us to use strictly necessary cookies on this website without your consent. This is the reason why strictly necessary cookies cannot be individually activated or deactivated. Nonetheless, you may in general deactivate the cookies in your browser at any time. However, this may limit the functions of this website that you are able to use.

The legal basis for the use of strictly necessary cookies is Article 6(1)(b) GDPR (contract performance) or Article 6(1)(f) GDPR (balancing of interests based on Bastei Lübbe's legitimate and overriding interest in providing a smoothly operating website with the functionalities offered).

6.2.5.2 Functionality Cookies

Functionality cookies enable this website to store information that you have already provided (such as your name or e-mail address) and to offer you improved and more personalized functions based on this information. Bastei Lübbe collects and stores these cookies exclusively in a way that your customer behavior cannot be tracked on other websites.

The legal basis for the use of functional cookies is Article 6(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of functional cookies:

You may, at any time, withdraw your consent to the use of functional cookies with future effect.

6.2.5.3 Performance Cookies

Performance cookies are used to collect aggregate Data on how visitors use this website so as to improve its attractiveness, content and functionality. These cookies help Bastei Lübbe to determine whether visitors have visited sub-pages of this website and, if so, which ones and how often. Performance cookies also help us to determine how long a customer has spent at our website and the content that the customer found especially interesting. In particular, Bastei Lübbe records the number of times a page is visited, the number of sub-pages accessed, the time spent on the website, the sequence in which the pages were visited, the search terms that led to Bastei Lübbe, the country, region and, if applicable, the city from which the website was accessed, as well as the proportion of times that the website was accessed from a mobile device. Bastei Lübbe also records the movements of a customer's mouse (both clicks and scrolling) in order to understand which areas of its website are of particular interest to the customer. These cookies do not store information that allows a customer to be identified. The information collected is aggregated and does not allow Bastei Lübbe to identify you personally. It is used solely to compile statistics in order to tailor the content of this website more specifically to customer needs, to improve the customer experience and to optimize Bastei Lübbe's offering.

The legal basis for the use of performance cookies is Article 6(1)(a) GDPR in conjunction with your consent.

Data transfer to the USA

The services required for these performance purposes may transmit Data about your use of this website to the USA. As of now, the EU Commission has not issued a decision confirming that the USA offers an adequate level of data protection. The USA does not have any other appropriate safeguards, enforceable rights or effective remedies to protect your Data. Thus where US service providers are involved, there is a risk that your Data will not be protected in the same way as it is in the European Union. As a result, the activation of such services and the related transfer of your Data to the USA will only take place on the basis of your expressly declared consent pursuant to Article 49(1)(a) GDPR.

Withdrawal of consent to the use of performance cookies:

You may, at any time, withdraw your consent to the use of performance cookies with future effect.

Performance cookies in detail:

a. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses performance cookies, which, if you consent, are stored on your computer and allow Google to analyze your use of our website. The information generated by the cookie about your use of our website will be transmitted to and stored by Google on servers in the United States. If you activate the IP anonymization feature "anonymizeIp()" on our website, Google will, however, truncate your IP address in the Member States of the European Union or other States that are contracting parties to the Agreement on the European Economic Area before transmitting it to the United States. Your full IP address will only in exceptional cases be transmitted to a server belonging to Google in the United States and then truncated there. At the website operator’s request, Google will use this information for the purpose of evaluating your use of the website, for compiling reports for the website operator on the platform activity and for providing other services relating to platform and Internet usage.

Google will not combine any other Data held by it with the IP address obtained from your browser using Google Analytics.

Bastei Lübbe uses Google Analytics to analyze the use of this website so as to be able to make continual improvements to it. The statistics obtained enable Bastei Lübbe to enhance its products and to make them more attractive for you as the user.

Users in the European Economic Area (EEA) may request information from Google by contacting it at the following address: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, E-mail: support-deutschland@google.com.

Customer Terms of Service: https://www.google.com/analytics/terms/us.html

Privacy Overview: https://policies.google.com/?hl=en

Privacy Policy: https://policies.google.com/

Bastei Lübbe would like to point out that the Google Analytics' cookie is stored for a period of 14 months.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49 (1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of performance cookies:

You may, at any time, withdraw your consent to the use of performance cookies with future effect.

Objection to data processing:

In addition, you may block the use of cookies by selecting the appropriate settings in your browser software. However, please note that if you do this, you may not be able to use the full functionality of this website.

Furthermore, you may prevent the collection and transfer to Google of information about your use of the website (including your IP address) by downloading and installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en

b. Google Tag Manager

For reasons of transparency, we would like to point out that Bastei Lübbe uses the Google Tag Manager. The Google Tag Manager itself does not collect any Personal Data. The Tag Manager makes it easy for us to integrate and manage our tags. Tags are small pieces of code that are used, among other things, to measure traffic and visitor behavior, track the impact of online advertising and social channels, set up remarketing and audience targeting, as well as test and optimize websites. For more information about Google Tag Manager, please visit: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of performance cookies:

You may, at any time, withdraw your consent to the use of performance cookies with future effect.

Objection to data processing:

We use the Tag Manager for the marketing and remarketing services of The Trade Desk (see 5.4.4 c) bb) below). If you have deactivated the Google Tag Manager, this will be taken into account.

c. Use of the AddThis Sharing Service

Bastei Lübbe uses plugins from the AddThis service on its website. The provider is AddThis LLC, 1595 Spring Hill Rd, Suite 300, Vienna, VA 22182, USA (hereinafter "AddThis").

Where you have consented, AddThis will offer you the option of sharing the webpage that you are viewing with other Internet users via e-mail or social networks. You can recognize the plugins from the "Facebook", "Instagram" and "Twitter" buttons that are embedded on parts of our website. In addition, AddThis provides us with tools to help analyze and improve the use of our website as well as to facilitate direct user targeting.

For this purpose, AddThis also uses cookies and web beacons (small graphics, i.e. tracking pixels, which enable recording and analysis of log files).

When you use an AddThis plugin, your Internet browser establishes a direct connection to AddThis' servers and, possibly, the social network selected. The Data generated in the process (such as the time of use or browser language) are transmitted to AddThis and processed by it. If you send content from our website to social networks or bookmarking services, your visit to our website can be linked with your user profile at the relevant social network.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49 (1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of performance cookies:

You may, at any time, withdraw your consent to the use of performance cookies with future effect.

Objection to data processing:

You may, at any time, object to the collection and storage of your Data with future effect. To object to the collection and storage of your visitor data with future effect, you may obtain an opt-out cookie from AddThis by clicking on the following link. This will ensure that AddThis does not collect and store any visitor data from your browser in the future: http://www.addthis.com/privacy/opt-out.

6.2.5.4 Marketing Cookies

Marketing cookies originate from external advertising companies (third-party cookies). They are used to collect information about the websites that a user visits in order to create targeted advertisements for the user and to serve the user ads based on his or her interests. They are also used to limit the frequency with which an ad appears and to measure the effectiveness of advertising campaigns. This information may be shared with third parties, such as advertisers.

The legal basis for the use of marketing cookies is Article 6(1)(a) GDPR in conjunction with your consent.

Data transfer to the USA

The services required for these marketing purposes may transmit Data about your use of this website to the USA. As of now, the EU Commission has not issued a decision confirming that the USA offers an adequate level of data protection. The USA does not have any other appropriate safeguards, enforceable rights or effective remedies to protect your Data. Thus where US service providers are involved, there is a risk that your Data will not be protected in the same way as it is in the European Union. As a result, the activation of such services and the related transfer of your Data to the USA will only take place on the basis of your expressly declared consent pursuant to Article 49(1)(a) GDPR.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may also manage marketing cookies using, among other things, tools that have been developed in many countries as part of self-regulatory programs, such as.

  • https://www.aboutads.info/choices/ (USA) or
  • http://www.youronlinechoices.com/uk/your-ad-choices (EU)

Marketing cookies in detail:

a. Google Campaign Manager (previously DoubleClick by Google)

This website also uses Campaign Manager, an online marketing tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Campaign Manager uses cookies to serve ads that are relevant to users, to improve campaign performance reports and to prevent users from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser. It can thus prevent them from being displayed more than once. In addition, Campaign Manager can use cookie IDs to record conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, Campaign Manager cookies do not contain any personal information.

Your browser connects to Google’s server automatically due to the marketing tools used. We have no control over the scope or further use of Data that Google collects using this tool and are thus informing you based on the information we have: Through the embedding of Campaign Manager, Google is informed that you have accessed the relevant part of our website or that you have clicked on one of our advertisements. If you are registered for a Google service, Google will be able to associate your visit with your account. Even if you are not registered with Google or have not logged into your account, it is possible that Google will determine your IP address and store it.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies used allow us to know whether you engage in certain activities on our website after accessing or clicking on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to learn which content you have interacted with on our webpages in order to later be able to send you targeted advertising.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1) GDPR in conjunction with your consent.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may in various way prevent tracking:

a) by selecting the appropriate settings in your browser software, in particular by blocking third-party cookies you can ensure that you do not receive any advertisements from third-party providers;

b) by deactivating the cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com and https://adssettings.google.com/authenticated; however, this setting will be deleted if you delete your cookies;

c) by deactivating interest-based advertising from providers who participate in the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices; however, this setting will be deleted if you delete your cookies;

d) by permanently deactivating tracking in your Firefox, Internet Explorer or Google Chrome browsers using the following link http://www.google.com/settings/ads/plugin.

We would like to point out that, should you do so, you may not be able to use all of the functionalities of this website.

If you wish to prevent Google from collecting and processing Data generated by cookies about your use of our website, you can download and install the browser plug-in that is available at https://support.google.com/adsense/answer/142293?hl=en under "Display Settings", "Extension for Campaign Manager Deactivation".

For more information about the Google Marketing Platform, please visit https://marketingplatform.google.com/about/. For more information about Google's privacy policy in general, please visit: https://policies.google.com/privacy?hl=en&gl=en.

Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

We would like to point out that this cookie is stored for a period of 90 days.

b. Adform

This website uses the conversion tracking tool of Adform Germany GmbH, Gr. Burstah 50-52, 20457 Hamburg (hereinafter "Adform"). Where you have consented, the cookie will be set when you have contact with an advertising medium (e.g. advertising banner) that we have placed using Adform. The cookie contains an advertising ID and is created with a validity of 60 days. Identifiers (e.g. full IP address, first or last name, address, e-mail address) that could be used to identify you personally are not included. Nonetheless, we are able to see from the advertising ID which advertising medium drew your attention to us.

Bastei Lübbe will not combine the advertising ID with Personal Data. We only use conversion tracking to measure the success of our various advertising measures.

The legal basis for the related data processing is Article 6(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

If you do not wish to allow Adform's conversion tracking, you may deactivate Adform's cookie via your browser at https://site.adform.com/privacy-center/platform-privacy/opt-out/.

c. The Trade Desk

Where you have consented, we will also use the marketing and remarketing services (hereinafter "Marketing Services") of The Trade Desk Inc, 42 N. Chestnut St, Ventura, CA 93001, which is located in the United States ("The Trade Desk").

The Trade Desk's Marketing Services allow us to display advertisements on our website in a more targeted manner so that we only show you ads that potentially match your interests.

For these purposes, the Marketing Services execute a code when you access our website or other websites on which these Marketing Services have been activated. This involves the integration of the (re)marketing tags into the website. These are used to store an individual cookie on the user's end device. With these it is possible to determine which websites the user has visited, the type of content he or she is interested in and which products he or she has clicked on. In addition, technical information regarding the user's browser and operating system, referring websites, date and time of visits to our website and other information regarding the use of our website may be collected.

In order to retarget users with ads on other websites that use similar technology service providers, The Trade Desk may match its cookies with those of these other technology service providers ("Technology Partners"). This is known as cookie matching. This is done in order to be able to ascertain whether the respective user has also surfed on other websites. As a result of this matching, cookies from these technology partners may also be used on our website.

We also use cookies to measure the success of our advertising activities. The information obtained with the help of the cookie is used to generate conversion statistics. This term relates to the measurement of previously defined actions that a user has performed on our website (for example, visiting a specific page or placing an order). For example, we subsequently ascertain the total number of users who clicked on an ad and were redirected to a page tagged with a conversion capture. However, we do not receive any information that would enable us to personally identify a user. We do not share these conversion statistics with third parties.

User data are processed in pseudonymized form as part of Marketing Services. This means that The Trade Desk and its technology partners do not, for example, store and process user names or e-mail addresses. Instead they process the relevant Data in relation to a cookie within pseudonymized user profiles.

Trade Desk's current privacy policy can be viewed at https://www.thetradedesk.com/general/privacy-policy.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may also deactivate customized advertising through Marketing Services via the following link:

https://www.youronlinechoices.com/uk/your-ad-choices

(Listed provider: "The Trade Desk")

d. Facebook Custom Audiences (for websites) / Conversion via Facebook Pixel

This website uses the Facebook pixel. The social network Facebook is operated by the company of the same name, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Where users of our website are based in the EU, the social network is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

• The Facebook pixel is used for the following purposes: Facebook (Website) Custom Audience

On the one hand, Bastei Lübbe uses the Facebook pixel for remarketing purposes in order to be able to target you again within 180 days.

This allows website users to be shown customized advertisements ("Facebook ads") when they visit "Facebook" or other websites that also use the process. In this way, we pursue our interest in displaying advertising that will interest you so that our website and/or products are more appealing to you.

• Facebook Conversion

On the other hand, Bastei Lübbe wishes to ensure with the help of the Facebook pixel that its Facebook ads match potential interests of users and are not annoying. With the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes because it allows us to see whether users were redirected to our website after clicking on a Facebook ad ("conversion").

Where you have consented to the use of cookies requiring consent, your browser will, due to the use of the Facebook pixel, connect to Facebook’s server automatically.

Through the integration of the Facebook pixel, Facebook is able to ascertain that you have accessed our website or clicked on one of our ads. If you are registered for a Facebook service, Facebook will be able to associate your visit with your account. Even if you are not registered with Facebook or have not logged into your account, it is possible that Facebook will determine your IP address or other identifiers and store them.

Facebook processes your Data on the basis of its data policy, which is available at https://www.facebook.com/policy.php. Further information about the Facebook pixel and the way it works can also be found in Facebook's Help section, which is available at: https://www.facebook.com/business/help/742478679120153?id=1205376682832142.

We would like to point out that this cookie is stored for a period of 180 days.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may prevent the use of the Facebook pixel in several ways, i.e. by

  • Selecting the appropriate settings in your browser software
  • Changing the settings as a logged-in user of the Facebook social network at https://www.facebook.com/settings/?tab=ads#, or
  • By deactivating it on the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. We would, however, like to point out that, should you do so, you may not be able to use all of the functionalities of this website.

e. TikTok Pixel

We also use the "TikTok pixel" on our website. The social network TikTok is operated by the company of the same name, TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").

The use of the TikTok pixel enables TikTok to identify you - as a visitor to our website - as part of a target audience for the display of advertisements ("TikTok ads"). Accordingly, we use the TikTok pixel so that we only display TikTok ads to those TikTok users who have shown an interest in our online offering or who have certain identifiers that we have transmitted to TikTok. Such identifiers include, for example, an interest in certain topics or products that has been identified based on the pages that they have visited ("Custom Audiences").

Furthermore, we want to ensure with the help of the TikTok pixel that our TikTok ads match potential interests of users and are not annoying. With the help of the TikTok pixel, we can also track the effectiveness of TikTok ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a TikTok ad ("conversion").

TikTok processes your Data on the basis of its privacy policy, which is available at https://www.tiktok.com/legal/privacy-policy-eea?lang=en. Further information about the TikTok pixel and the way it works can also be found in TikTok's Help section, which is available at: https://support.tiktok.com/en/

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may prevent the use of the TikTok pixel by selecting the appropriate settings in your browser software.

f. Pinterest Pixel (Pinterest Tag)

The Pinterest tag of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, is also integrated into our website. It is used to analyze and optimize our online offering.

The tag allows Pinterest to identify website visitors as a target audience for the display of ads. Pinterest receives information showing that a user has accessed our website as well as information about the offering in which he or she was interested. If the website visitor is also a Pinterest member, relevant advertising and offerings can also be displayed to the visitor on Pinterest (using "Custom Audiences").

By using the Pinterest tag, we wish to ensure that our Pinterest ads match potential interests of users and are not annoying. With the help of the Pinterest Tag, we can also track the effectiveness of Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest ad ("conversion").

If the Pinterest tag is installed, the following information is processed: Device information, operating system used, IP address as well as the date and time when our website was accessed. In this context, Personal Data are transferred to the USA.

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent to the use of marketing cookies:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

You may prevent the use of the Pinterest tag by either

  • selecting the appropriate settings in your browser software or
  • logging into Pinterest at https://help.pinterest.com/en/article/personalized-ads-on-pinterest and opting out of the display of personalized advertising on Pinterest

Further information on data protection at Pinterest is available at https://policy.pinterest.com/en/privacy-policy.

g. Affiliate Marketing

Affiliate marketing is an Internet-based form of marketing. It enables commercial operators of websites (merchants) to display advertising on third-party websites, i.e. on the websites of sales partners (affiliates). Payment usually takes the form of commission for clicks or sales. The merchant provides its affiliate network with an advertising medium, i.e. an advertising banner or other suitable means of Internet advertising. Affiliates subsequently integrate the advertising medium into their own website or advertise it via other channels, such as keyword advertising or e-mail marketing.

The legal basis for the use of affiliate marketing is Article 6(1)(a) or, possibly, Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

In detail:

aa) Tradedoubler

Bastei Lübbe participates in the affiliate program of Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich (hereinafter "Tradedoubler").

Where the data subject has consented, Tradedoubler sets a cookie on his or her end device. This does not involve Tradedoubler's tracking cookie storing any Personal Data. It only stores the identification number of the affiliate, i.e. the partner who refers the potential customer, and the identification number of the visitor to a website and the advertising material on which the visitor clicked. These Data are stored so that it is possible to process commission payments from a merchant to an affiliate. The payments are processed through the affiliate network, i.e. Tradedoubler.

Tradedoubler's current privacy policy can be viewed at https://www.tradedoubler.com/en/privacy-policy/.

The legal basis for the related data processing is Article 6(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

By changing the configuration of your Internet browser, you may, at any time, prevent our website from setting cookies and thus permanently block the setting of cookies. This same configuration of your Internet browser would also prevent Tradedoubler from setting a cookie on your system.

In addition, you may prevent tracking by clicking on the link below: https://www.tradedoubler.com/en/privacy-policy/. You will need to click the "Block targeted ads" otaption under "targeting information".

bb) Amazon Affiliate Program

In addition, we use the affiliate marketing program of the shipping company Amazon.com (hereinafter "Amazon") on our website. For the purposes of the GDPR, the controllers are the companies Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., which are all located at 5, Rue Plaetis, 2338 Luxembourg, and Amazon Instant Video Germany GmbH, which is located at Domagkstr. 28, 80807 Munich. The data processor is Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. Due to the use of this Amazon affiliate program, the Amazon companies mentioned above may transmit, store and process your Data.

Where you have consented, Amazon collects your Data as soon as you interact with its products or services. Amazon differentiates between "active information," i.e. Data that you proactively share with Amazon, and information that it automatically collects and stores about you.

Accordingly, "active information" includes your name, e-mail address, phone number, age, payment information and location information. "Automatic information" is primarily stored via cookies. This includes information on user behavior, the user's IP address, device information (browser type, location and operating systems) and the URL.

In addition, Amazon also stores your click path. Furthermore, Amazon stores cookies in your browser to retrace the origin of an order. This enables it to determine whether you were referred to our website by clicking on an Amazon ad or an affiliate link.

Please note that if you have an Amazon account and are logged into it during your visit to our website, the Data collected can be assigned to your account. You can prevent this by logging out of your Amazon account before surfing our website.

Amazon's current privacy policy can be viewed at https://www.amazon.de/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ.

The legal basis for the related data processing is Article 6(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

Objection to data processing:

By changing the configuration of your Internet browser, you may, at any time, prevent our website from setting cookies and thus permanently block the setting of cookies.

cc) Apple Affiliate Partner Program

Our website also uses the affiliate program of the company Apple Inc., 1 Infinite Loop, Cupertino, CA, 95014, USA (hereinafter "Apple"), which enables our website to link to books and audio books in iTunes and Apple Books ("Apple Link Maker"). The main purpose of this is to make it easy for you to purchase our products.

To enable the use of the Apple Link Maker, we have added a JavaScript code from Apple to our website. Therefore, if you have enabled JavaScript in your browser and do not have a JavaScript blocker installed, your browser will transmit your Personal Data to iTunes Link Maker.

Further information about Apple Link Maker can be found at https://affiliate.itunes.apple.com/resources/documentation/auto_link_maker/. You can find more information about Apple's data usage here: https://www.apple.com/legal/privacy/en-ww/

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent with future effect.

Objection to data processing:

You can prevent the execution of Apple's Java Script code altogether by installing a Java Script blocker (e.g. www.noscript.net or www.ghostery.com).

dd) AWIN Partner Program

Bastei Lübbe also uses the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter "AWIN").

AWIN is a German affiliate network that serves as an interface between merchants and affiliates.

As part of its tracking services, AWIN stores cookies for the documentation of transactions (e.g. of leads and sales) on the end devices utilized to visit or to use webpages or other online offerings of its customers (e.g. to register for a newsletter or to place an order in an online store). The sole purpose of these cookies is to correctly attribute the success of an advertising medium and the corresponding billing within its network. AWIN does not collect, process or use Personal Data.

The AWIN tracking cookies store an individual sequence of numbers, which cannot be assigned to an individual user. These document the partner program of an advertiser, the publisher and the time of the user's action (click or view). AWIN also collects information about the end device, e.g. the operating system and the browser used to access the site, as well as details of the end device from which a transaction is carried out.

Further information about AWIN can be found at https://www.awin.com/gb/legal.

The legal basis for the related data processing is Article 6(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent with future effect.

7. Third-party Content

The Internet lives from connections. This is the reason why you will find, on our website, other content besides our own content. We have also included third-party content to improve our website and to make it more interesting and relevant for you. When you access one of our pages containing third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves the content from the provider in order to display it to you.

a. YouTube

This website displays content from the YouTube site operated by Google. The provider is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, which is a subsidiary of Google.

When you access one of our pages containing YouTube content, your browser will, where you have so consented, establish a direct connection to YouTube's servers and retrieve the content from YouTube in order to display it to you.

When YouTube content is integrated, your browser communicates with a YouTube server in the USA, which can record the retrieval of content by your browser.

If you are logged into your YouTube account, your surfing behaviour can be directly linked with your personal profile. You can prevent this by logging out of your YouTube account.

For further information regarding the treatment of your Data, please refer to the privacy policy of YouTube (Google's subsidiary) at: https://policies.google.com/privacy?hl=en-US

The legal bases for the related data protection is Article 6(1)(a) and/or Article 49(1)(a) GDPR in conjunction with your consent.

Withdrawal of consent:

You may, at any time, withdraw your consent to the use of marketing cookies with future effect.

b. Google reCaptcha

"Captchas" are a security feature of our website that enable us to determine whether access is sought by a human being or a computer. For this purpose, we use the "reCAPTCHA" service offered by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").

When you visit a page with input options, we transfer information about your access to the reCAPTCHA service. In particular, this checks whether you are a human being or a computer based on the following information:

  • Your end device's IP address
  • Referrer URL (Bastei Lübbe's website address where the captcha is used)
  • Information about the browser you are using (e.g. browser type and version, screen resolution, language, plugins installed as well as the time and date)
  • If you are registered and logged into Google, your Google account
  • Your surfing behavior on websites
  • Your input behavior (e.g. your mouse movements on the reCAPTCHA areas)
  • If applicable, your answers to small tasks that require you to identify pictures

The cookies used in connection with this tool are stored for a period of up to 6 months.

For further information, please see Google's privacy policy and the terms of use of Google services.

c. Google Fonts

We use Google Fonts to enhance the appearance of various texts on our website in the fastest possible way and with the lowest possible data volume (https://fonts.google.com/). The provider of Google Fonts is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").

Your web browser loads the fonts directly into a local cache on your end device in order to be able to use them for display on our website and possibly on other websites. If your web browser does not support Google Fonts or if access is denied, the text will be displayed in a default font.

Google's privacy policy explains how it uses and processes Data: https://policies.google.com/privacy?hl=en

For more information about Google Fonts, please visit: https://developers.google.com/fonts/faq

8. Use of External Service Providers

We engage external service providers to process Data for the operation of this website (e.g. for the storage of Data in data centers). Where necessary, these service providers also process Personal Data for these purposes. Bastei Lübbe carefully selects and monitors these service providers. They process the Data exclusively in accordance with Bastei Lübbe's instructions and are also bound by this privacy policy.

9. Period of Storage

Bastei Lübbe only retains Personal Data for as long as this is necessary in order to achieve the purposes stated here or as is required by the retention periods prescribed by law. Unless otherwise stated herein, we will erase any Data provided by you, at the latest, after the expiry of the relevant retention periods under commercial and tax law. These are six and ten years respectively. Data collected automatically within the meaning of section 4.1 will be deleted or anonymized, at the latest, after 7 days.

10. Your Rights

You have the following rights against Bastei Lübbe in relation to your Personal Data:

  • Right to information
  • Right to rectification or erasure
  • Right to restrict processing
  • Right to data portability

Additionally, you have the right to lodge a complaint about Bastei Lübbe's processing of your Data with a data protection authority.

Where Data is processed on the basis of Article 6(1)(f) GDPR (data processing for the protection of legitimate interests based on a balancing of interests), you have the right to object to the processing under the conditions set out in Article 21 GDPR. If you wish to lodge an objection, you may send an e-mail to datenschutz@luebbe.de.

11. Questions

If you have any questions or suggestions regarding data protection, please feel free to contact Bastei Lübbe at any time.

Contact details:

Bastei Lübbe AG

Schanzenstraße 6-20

51063 Cologne

E-mail: datenschutz@luebbe.de

Valid as of: March 2022